Friday, 15 June 2007 02:00
Straight to the TOP - UNILEVER
The cap of one of our clients' newest 750 ml bottle was model for a sample promotion in the form of a Minipack manufactured on our Unifill machine. On this machine a Minipack is formed, filled, sealed and cut out from a roll of printed foil. To present a familiar image to consumers, the filled top (just enough for 1 wash) was neatly packed with a printed card containing all relevant product information.
The final result was a perfect miniature of the original packaging. A handy snap opening means the mini bottle can be easily opened by hand. The success of this sample promotion is the inspiration for even more Minipack orders.
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